The brand has no financial backing and declined to share sales figures.Ĭarye Campbell, vp of fragrance merchandising at Sephora said, “We look forward to seeing how these inclusive, multidimensional products will help our clients embrace individuality and feel empowered to be their most authentic selves.”Īcross retailers, indie brands have revitalized beauty with both home and fine fragrance offerings. Boy Smells, which Herman said started as a side hustle, recently launched in 123 Sephora locations, where it will dive deeper into the fine fragrance category. The launch of Grace comes at a buzzy time for Boy Smells. Boy Smells Slow Burn Room Spray: This rich and beautifully complex wood scent is the best-selling collab between artist and ally KACEY MUSGRAVES and BOY SMELLS. /rebates/2fshop2fproduct2fboy-smells-slow-burn-candle3fID3d4578330&. Symone be honoring Jones’s influence on Black and queer people via a performance. To kick off the collaboration, as well as New York Fashion Week, Boy Smells will be hosting a private party on September 7 in New York with Jones and “RuPaul’s Drag Race” star Symone.
“I’ve always lived unapologetically, and there was an instant synergy with Boy Smells’ values and mission to color outside the lines and embrace marginalized communities that are often overlooked,” she said. Our even, slow burning candles outlast traditional paraffin candle wax or soy candles. 50-Hour Burn Time: Boy Smells long lasting candles are made with a proprietary coconut and beeswax blend. Still, Jones said she was involved in every piece of the collaboration process. A refined fragrance for the gods, its herbal warmth will seduce your surroundings. Unlike Boy Smells’ collaboration with Musgraves, after she casually connected with Herman via Instagram DM, Boy Smells handled the legwork of introductions with Jones. Besides the Musgraves collaboration, the brand has only worked with Ganni, also in 2020, on special edition products, making the Grace launch all the more compelling. For its part, Slowburn started as an online-only product before becoming a part of the permanent Boy Smells collection.
While Grace will stay a limited-edition product for now, Herman did not rule out the possibility of a longer tenure for the product. Herman described the candle as “just what you would imagine Grace Jones would smell like.” Slow Burn is a rich and beautifully complex wood scent from the best-selling collab between artist and ally Kacey Musgraves and Boy Smells. “ is the greatest example of our brand values of gender fullness she’s been talking about feeling masculine and feeling feminine at the same time since at least the ’70s.”
#BOY SMELLS SLOW BURN FULL#
“Grace is the original defier of gender expectations, without apology and with full radical self-acceptance and radical self-expression,” said Matthew Herman, Boy Smells co-founder. My collaboration with Boy Smells is a first-time venture where I’ve been able to carefully curate a candle that embodies my identity and life journey,” said Jones, who explained the candle also evokes her love of Jamaica’s natural beauty. “As an artist, I’m called to leave my mark on the world through collaborative projects with other creatives.
0 kommentar(er)
